July 1, 2026 • MAISON.A VERSO, Paris 9e Agenda

The European summit where intelligence meets culture, where technology serves desire, and where luxury prepares for its intelligent renaissance.

08:30 Opening

40 Sessions

04 AI Levers

Session Format

Filter by topic

Plage 1 · 50 minutes Opening of the forum

04Sessions

9:00 AM - 9:25 AM

Opening Film 1'30 - Smart Luxury - The AI Renaissance

The Faustian Pact: Luxury × AI with the Luxe Renaissance Book Team

How does luxury win the Faustian pact without losing its soul?

Group Information/Technology Director - CIO

Arnaud Caré

Ipsos

Deputy CEO

Plage 2 · 1h10 AI & Creativity

04Sessions

9:50 AM - 10:10 AM

Creativity

Draft of Craft? Inside the Augmented Creative

How AI stimulates the imagination without replacing intuition.

Elise Yoshida

Christian Louboutin

WW Media & Digital Communications Director

Raul Cruz Bonilla

CARE BRAND MANAGEMENT

Chief Brand Custodian & AI Innovator

matredecrmonie

10:10 AM - 10:25 AM

Creativity

The Image of Luxury in the Age of Creative Abundance: High Standards, Scale, Excellence

What We've Learned at the Heart of the Visual Revolution and What It Means for Fashion Houses.

Plage 3 · 1h05 AI & Performance

04Sessions

11:25 AM - 11:40 AM

Performance

Data Signals Beneath the Surface

How data fuel internationalization ?

SEO & GEO for Luxury: Producing Content at Scale Without Diluting the Brand

In the age of GEO, content has become the driver of organic growth. How can luxury brands scale their content creation while maintaining their highest standards?

Commercial Vice President

11:40 AM - 11:55 AM

Performance

AI at Scale

How Club Med deploys AI at scale across the group to transform operations and the customer experience.

Siddhartha Chatterjee

CLUB MED

Global Chief Data & AI Officer

11:55 AM - 12:10 PM

Performance

Less noise, more value: how AI is truly transforming the performance of luxury brands

In a context of slowing growth and skyrocketing customer expectations, the luxury sector faces a major challenge: aligning its promise with its execution. Discover how a “silent AI,” integrated into the heart of decision-making, orchestrates marketing, operations, and customer experience—without ever compromising the essence of the brands.

Margaux Mille

Ekimetrics

Senior Manager Sales, Luxury and Beauty Industry Lead

Lucie Martin

Ekimetrics

Senior manager, Luxury and Beauty Program Expert

12:10 PM - 12:40 PM

Masterclass

Agentic Commerce and the Luxury Concierge of Tomorrow: Agents, Assistants, Avatars, and New Models of High-End Services

Luxury has always been defined by personal attention, but that attention has never scaled. In this session, we’ll explore how agentic AI doesn’t just extend the white-glove client advisor experience to every customer, it makes that experience richer than what’s possible today, with virtual try-on tools, zero-party data capture that traditional channels miss, and insights that flow across your entire tech stack.

Co-Founder & Head of Sales

12:10 PM - 12:25 PM

Performance

The New Performance Playbook for Luxury Brands

Raul Cruz Bonilla

CARE BRAND MANAGEMENT

Chief Brand Custodian & AI Innovator

matredecrmonie

12:25 PM - 12:35 PM

Performance

What's Next: The New Horizons and Initiatives of HUB Institute

Adeline Jouanne

HUB Institute

Membership Director

Plage 4 · 1h20 AI & Customer Experience

04Sessions

2:00 PM - 2:15 PM

AI & Customer Engagement: Lessons Learned and Perspectives

How brands can transform AI into a tool for customer engagement and value creation. Focus: customer experience, personalization & chatbots in GenAI

Sylvain Delteil

PERFECT CORP

General Manager & VP Business Development Europe

Laurent Malaveille

GROUPE CLARINS

Chief Digital, IT & Business Support Officer

2:05 PM - 2:50 PM

Atelier

LY Merch: The Next Revolution in Merchandising

LY Merch: the first solution that connects your sales to global trends in real time to help you manage your product assortments, plan your collections, and reduce excess inventory—designed for creative, merchandising, and buying teams.

From Data to Desire: Clienteling and the Next Generation of Luxury Experience

The omnichannel customer experience in the luxury sector: from invisible AI to hyper-personalisation.

Seb Erson

SERSON PRODUCTION

Présentateur et créateur de contenus

matredecrmonie

Thomas Romieu

PONANT EXPLORATIONS GROUP

Chief Digital and Information Officer

2:30 PM - 2:45 PM

What if true luxury were memory?

Comment: AI restores clienteling's resonance, on a House scale.

Mickael Nunes

Treasure AI

Senior Solution Architect

2:45 PM - 3:05 PM

Agentic Commerce and the Future Luxury Concierge

Agents, assistants, avatars and new premium service models

Raul Cruz Bonilla

CARE BRAND MANAGEMENT

Chief Brand Custodian & AI Innovator

Co-Founder & Head of Sales

3:00 PM - 3:30 PM

Masterclass

A Unique Creative Identity: A Source of Value for Luxury Brands

Four dimensions to unpack it, with AI acting as a revealing mirror. In the luxury sector, perceived value cannot be imposed: it is built. It rests on a unique creative identity, shaped by four key dimensions: a founding DNA that provides a foundation, a sense of timing that ensures relevance, a creative signature that sparks desire, and a brand strategy that orchestrates the whole. When these dimensions align, a brand asserts its uniqueness, strengthens its desirability and creates lasting value. Through the Creative Identity System™, illustrated by real-world examples from luxury houses, this masterclass offers a framework for deciphering the foundations of this uniqueness and exploring the role of artificial intelligence as a revealing mirror: revealing what underpins identity, fuelling creativity and amplifying the brand’s reach without diluting its essence.

Jayne Esteve Curé

Luxury & Creative-Led Fashion Expert

3:05 PM - 3:20 PM

Capturing the art and conventions of the luxury hospitality industry in the age of Smart Luxury and AI.

How can the luxury hotel industry evolve without losing its deeply human touch ?

Présentateur et créateur de contenus

matredecrmonie

15:20

Pause networking

30 min

Plage 5 · 2h10 AI & Efficiency

04Sessions

3:50 PM - 4:25 PM

Efficiency

Luxury and AI: Continuity, Transformation and Long-Term Value

Governance, culture, creation: the new paradigm for sustainable creation and performance

Matthieu QUENARD

Shiseido

Directeur Stratégie et Transformation

Carla De Preval

Global Digital & Ai Transformation Executive

Directeur de la Transformation technologique

4:25 PM - 4:40 PM

Efficiency

Transparency & Accountability in AI: Building Trust through Responsible Practices

AI, sustainable development, energy, data governance, copyright and transparency

Aurore Sauviat

Lawderis Avocats

Avocate IA, Tech & Propriété Intellectuelle

4:40 PM - 4:55 PM

Efficiency

Augmented AI: The Competitive Advantage of Luxury Brands

How teams at the Maisons can enhance and accelerate market analysis directly within their AI tools.

Benjamin Dubuc

Digital Luxury Group

AI Innovation Director & Partner

Dino Auciello

Digital Luxury Group

Client Director & Partner

4:55 PM - 5:10 PM

Efficiency

The "HR Playbook" in Luxury

Recruiting hybrid profiles. Continuous training for teams through AI-driven virtual reality.

5:10 PM - 5:35 PM

Efficiency

The New China luxury landscape

Showcase : AI & AR Glasses

Yuanfang Irène Long

Rokid

Head of Global Business & Innovation

The 10 AI Trends Shaping the Future of Luxury

5:55 PM - 6:00 PM

CLOSING

July 1, 2026 • MAISON.A VERSO, Paris 9e Agenda

Plage 1 · 50 minutes Opening of the forum

Opening Film 1'30 - Smart Luxury - The AI Renaissance

The Faustian Pact: Luxury × AI with the Luxe Renaissance Book Team

Plage 2 · 1h10 AI & Creativity

Draft of Craft? Inside the Augmented Creative

The Image of Luxury in the Age of Creative Abundance: High Standards, Scale, Excellence

Give your AI the market intelligence it lacks

The future creative territories of AI

Micro Drama for Premium Brands

Book Signing - The Best of Business Literature

Plage 3 · 1h05 AI & Performance

Data Signals Beneath the Surface

SEO & GEO for Luxury: Producing Content at Scale Without Diluting the Brand

AI at Scale

Less noise, more value: how AI is truly transforming the performance of luxury brands

Agentic Commerce and the Luxury Concierge of Tomorrow: Agents, Assistants, Avatars, and New Models of High-End Services

The New Performance Playbook for Luxury Brands

What's Next: The New Horizons and Initiatives of HUB Institute

Plage 4 · 1h20 AI & Customer Experience

AI & Customer Engagement: Lessons Learned and Perspectives

LY Merch: The Next Revolution in Merchandising

From Data to Desire: Clienteling and the Next Generation of Luxury Experience

What if true luxury were memory?

Agentic Commerce and the Future Luxury Concierge

A Unique Creative Identity: A Source of Value for Luxury Brands

Capturing the art and conventions of the luxury hospitality industry in the age of Smart Luxury and AI.

15:20

Plage 5 · 2h10 AI & Efficiency

Luxury and AI: Continuity, Transformation and Long-Term Value

Transparency & Accountability in AI: Building Trust through Responsible Practices

Augmented AI: The Competitive Advantage of Luxury Brands

The "HR Playbook" in Luxury

The New China luxury landscape

The 10 AI Trends Shaping the Future of Luxury

Thanks to all contributors (Partners / MCs / Influencers / Schools)

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