Luxury was built on creation, desire, and distinction.
Artificial intelligence is now redefining its balance.
This event offers a clear, structured perspective on the real impacts of AI across the entire luxury value chain
FASHION & ACCESSORIES
BEAUTY & FRAGRANCES
JEWELRY & WATCHES
LUXURY LIVING & HOME
HOSPITALITY & EXPERIENTIAL LUXURY
MOBILITY & EXCEPTIONAL ASSETS
4 levers to imagine
and build Smart Luxury
AI &
EFFICIENCY
AI &
CUSTOMER
EXPERIENCE
EXPERIENCE
AI &
PERFORMANCE
AI &
CREATIVITY
AI is becoming a structural lever for organizations: automation, data governance, compliance, transformation of operating models.
Each sector must reconcile innovation, trust, and long-term performance.
On the agenda:
- Transformation & business continuity
- AI trust, compliance & accountability
- New standards of Smart Luxury
- Scalability & sustainable value creation
EXPERIENCE
AI is redefining customer relationships: hyper-personalization, agentic commerce, new conversational interfaces.
How do we move from data to emotion?
On the agenda:
- Augmented customer journeys
- Next-generation clienteling
- Agentic commerce & AI concierge services
- Immersive experiences & live AI prompting
Search, SEO, GEO, data signals, performance media…
The rules of visibility are evolving in an agent-driven environment.
How do you remain visible, high-performing, and competitive?
On the agenda:
- Data signals & personalization at scale
- SEO & visibility in agent-driven environments
- New performance playbook for brands
AI is transforming creative production, design, storytelling, and craftsmanship.
A new creative Renaissance is emerging.
On the agenda:
- Augmented creative studio
- Culture, desire & symbolism
- AI-augmented campaign crafting
- Art, sound & AI experiences
