JEC
A Unique Creative Identity: A Source of Value for Luxury Brands
Description
Four dimensions to unpack it, with AI acting as a revealing mirror. In the luxury sector, perceived value cannot be imposed: it is built. It rests on a unique creative identity, shaped by four key dimensions: a founding DNA that provides a foundation, a sense of timing that ensures relevance, a creative signature that sparks desire, and a brand strategy that orchestrates the whole. When these dimensions align, a brand asserts its uniqueness, strengthens its desirability and creates lasting value. Through the Creative Identity System™, illustrated by real-world examples from luxury houses, this masterclass offers a framework for deciphering the foundations of this uniqueness and exploring the role of artificial intelligence as a revealing mirror: revealing what underpins identity, fuelling creativity and amplifying the brand’s reach without diluting its essence.
Jul 1, 2026 — 03:00 pm - 3:30 PMMasterclass
